The loyalty bonus is a cumulative bonus for your order separated to 2 sections, meaning:

more you order + the larger the order = the larger the bonus
This bonus can bring you as much as up to a 40% pills bonus.

it is separated to 2 parts:

Part 1

"The more you order the larger the bonus" - gives you a maximum pill bonus of 20% and calculates depending on the number of orders you placed so far, you get 5% cumulative bonus for every order.
If you place a new order and you have 4 older orders in your account that were processed you are entitled to a 20% pill bonus for your order which is the maximum amount you can get from this half part of the loyalty program.

Part 2

"The larger the order the larger the bonus", if your order is above $200 you get a 5% pill bonus for every $50 over $200 and up to 20% for this section/part of the loyalty bonus.

For example: if this is your 5th order and you order something that costs $322 you are entitled to a 20% pill bonus from part 1 " the more you order the larger the bonus" of the loyalty program + you are entitled to an additional 10% pill bonus from part 2 "the larger the order the larger the bonus " of the loyalty, since your order is $122 above $200 but below $350 you qualify to 5% for each full $50 over $200 which comes to a 10% pill bonus (if your order was above $400 you would have got the full 20% and combining both section/parts of the loyalty program would have give you the full 40% pill bonus.

Part 1 of loyalty program " the more you order the larger the bonus" (up to 20% pill bonus) + part 2 of loyalty program " the larger the order the larger the bonus "  (up to 20% pill bonus) = LOYALTY BONUS (up to a 40% pill bonus).